Company changes logo for business purpose including claiming the targeted audience, improving the branding and marketing ultimately maximizing growth potential. As we move forward, we can explain why companies change their logos to flat designs. A flat design is minimal, and that is why it is easily detectable to the customers
Flat designs are two-dimensional design styles that are perceived to be simpler and cleaner. According to the Interaction Design Foundation, it became popular when giant companies like Microsoft, Apple, and Google started using flat design. In fact, they even changed their company logo.
Before the emergence of computers and design software, flat designs are widely used for a good reason. You see, logos are printed on different items or merchandise. The printers back then were considered primitive. A complicated design will be harder to execute.
